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7 selected projects · designing since 2002

Built to still be
right in five years.

Trend-led work has a shelf life, and you pay for it twice, once to make it and once to replace it. These were built to survive the second invoice never arriving.

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Selected projects

655 Rehearsal Studios

Branding · Design · Marketing · Websites · Partnership · Social

The One Where I Am Also an Owner

655 is a rehearsal studio in Upland, California, co-owned by four partners. I am one of them, and the brand, the website, the social and the systems behind them are my side of it. This is what the work looks like when I am also one of the people paying for it.

Partnership

A bassist in a 655 rehearsal room holding up a phone showing the studio website, her bandmates setting up drums and guitars behind her.
655 guitar picks in orange, black and bone scattered across the top of an amplifier cabinet, next to two branded earplug cases.
The full 655 kit laid out on a studio floor: a laptop and phone showing the website, a printed tee, stickers, a koozie, business cards, flyers, guitar picks and earplugs.

Pink Moon Fox

Branding · Design

Strategic Contrast for Luxurious Authority

This project focused on developing the visual identity and packaging for Pink Moon Fox, a premium brand blending imaginative whimsy with high-end quality.

Identity & Brand System

A hand lifting a Pink Moon Fox candle out of its navy gift box, pink tissue inside, a magenta box behind it.
Close on a Pink Moon Fox candle label: magenta foil type on navy stock, with the line Illuminating your imagination beneath the mark.
Six Pink Moon Fox boxes stacked with two candles, in navy, pink, magenta and white, each carrying the sleeping fox and crescent moon mark.

OhGee Ink

Branding · Design · Marketing · Websites

Unlocking Growth with a Unified Brand Identity

This project involved a comprehensive brand refresh for OhGee Ink, a dynamic digital and print content specialist. The goal was to replace an inconsistent, fragmented identity with a refined, scalable visual system that positioned the company as an authoritative leader in its space.

Identity & Brand System

A tattooed printer holding up a finished OhGee Ink shirt in the shop, shelves of ink buckets behind him.
Macro of the OhGee Ink logo printed on shirt fabric, the gray and red ink sitting on the weave.
The OhGee Ink identity laid out on a worn black worktable: invoice, business cards, stickers, cap, canvas tote, folded shirt and printed packing tape.

Big Block Construction

Branding · Design · Marketing · Websites

Building a Brand on Trust and Durability

This project established a foundational brand identity for Big Block Construction, a company focused on high-quality building projects.

Identity & Brand System

A Big Block Construction worker in a branded shirt and yellow hard hat walking away from a logoed truck toward an excavator on a dirt lot.
A yellow Big Block Construction hard hat resting on a concrete block on site.
Big Block Construction stationery on a plywood sawhorse table: letterhead, business cards, notepads, a folded tee, a tablet showing the website, a hard hat, tape measure and pencil.

Kid Presentable!!!

Branding · Design · Web

The Client Who Keeps Coming Back

Album art, merchandise and a website for the recording artist Kid Presentable!!!, built one project at a time across several years rather than delivered as a single engagement.

Identity & Brand System

The Kid Presentable!!! website on a laptop and phone on a black desk under a green neon strip, with a branded mug and stacked show cards.
Macro of the Kid Presentable!!! shirt print: a crossed dagger and dip pen over a spilled inkwell, in white and red blackletter on black fabric.
A Kid Presentable!!! merch table at a show: stacked shirts, two decks of printed cards, a card reader and a phone showing the website.

Gotetsu

Branding · Design

Crafting an Authentic and Cohesive Local Japanese Brand

This project focused on establishing a complete visual identity and branding system for Gotetsu, a local Japanese restaurant dedicated to providing a high-quality culinary experience.

Identity & Brand System

A Gotetsu cook setting a plate of kushiyaki skewers down on the counter, a branded chopstick rest in front of him.
Two Gotetsu chopstick sleeves crossed on the stone counter, reading Kushiyaki and Sake House, with a plate of skewers and blistered shishito beside them.
The Gotetsu system laid out on the counter: printed menu, folded tee, chopstick sleeves in three colors, takeout box, a phone showing online ordering, a sake set and a plate of skewers.

Saticoy Sensible Development

Design · Marketing · Websites

Empowering Community Voice Through Design

This project established a comprehensive digital resource and advocacy platform for Saticoy Sensible Development, a grassroots community initiative in East Ventura.

Web & Collateral

Four residents standing at the Wells Road crosswalk, one holding a phone showing the campaign site and one holding a printed card, with houses and the open lot behind them.
A red Saticoy Sensible Development card taped inside a window: a white brain mark, the web address, and the line A place for community feedback on the Wells Road project.
A laptop, phone and stack of red Saticoy Sensible Development cards on a wooden table beside reading glasses and a cup of coffee.

Why it holds up

One person on the file, from the read to the last file shipped.

Nothing above passed through a handoff. The person who decided the typeface is the person who prepared the print files and the person who wrote the guidelines, which is the only reason the pieces agree with each other.

24
Years designing
5
Disciplines under one roof
1
Senior operator on your file
0
Account managers in between

Built here

Work nobody hired me to do.

2 products built and shipped in-house, no brief and no client. They are where the stack gets proven before a client pays for it, and they are the only work on this site that nobody else can take credit for.

See what is built here

Ready when you are

Make the outside
match the inside.

Send the site, the deck, or whatever is bothering you. You get back a one-page read on what your surfaces are signaling and the three things worth fixing first. No charge, no call.

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