Rung 04 · Fixed scope. Built, not just designed. · Four to eight weeks.
Web & Collateral.
The site and everything around it (pages, decks, print, packaging, social), designed and built as one system rather than as separate jobs by separate people.
Talk about it
This is for you if
What you have works, but it does not look like the company you are now.
This is the rung most businesses actually need. What exists works, more or less, but it does not look like the company you have become. The fix is not a redesign of one artefact; it is rebuilding the set so the pieces stop disagreeing.
What is included
Fixed scope, stated up front.
- The website
- Designed and built: not designed and handed to someone else. Static by default: fast, no plugin stack, nothing to patch on a Sunday.
- Accessibility to WCAG 2.2 AA
- Contrast, focus, keyboard, reflow. Tested, not asserted.
- Performance and technical SEO
- Core Web Vitals, schema, metadata, and a 301 map if anything moves.
- Collateral and print
- Decks, proposals, packaging, signage, whichever of them your customer actually encounters.
- Social and image systems
- Templates and a pipeline, so the next hundred posts do not each need a designer.
How it runs
Three stages. One person through all of them.
- 01
Inventory
Every surface a customer touches, listed. Most businesses have never seen this list written down.
- 02
Design the set
Together rather than sequentially, so the deck and the site are decided by the same hand on the same day.
- 03
Build and ship
Built, tested, deployed, and handed over with the means to keep running it.
Fixed scope. Built, not just designed.
From this engagement
What it produced.
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Saticoy Sensible Development
Design · Marketing · Websites
Empowering Community Voice Through Design
This project established a comprehensive digital resource and advocacy platform for Saticoy Sensible Development, a grassroots community initiative in East Ventura.
The rung above
Systems & Automation.
Google Workspace, email deliverability, lifecycle campaigns, AI workflows, and the SOPs that let someone who is not you keep it all running correctly.
See Systems & Automation