Rung 05 · Fixed scope. It runs after I leave. · Three to six weeks.
Systems & Automation.
Google Workspace, email deliverability, lifecycle campaigns, AI workflows, and the SOPs that let someone who is not you keep it running.
Talk about it
This is for you if
The design is fine. Everything behind it is held together with tape.
The design is fine. Everything behind it is held together with tape: mail that lands in spam, a CRM nobody updates, a workflow that only works because you remember the order. This is the part almost no design studio will touch, and it is usually where the actual cost is.
What is included
Fixed scope, stated up front.
- Google Workspace, properly
- Set up or migrated, with the shared drives, groups and aliases a business needs rather than the defaults.
- Email deliverability
- SPF, DKIM and DMARC configured and verified. If your mail is landing in spam, this is why.
- Lifecycle and drip campaigns
- Sequences that run without you, written to be worth receiving.
- CRM setup and hygiene
- Structured so it stays accurate, because a CRM nobody trusts is worse than no CRM.
- AI workflows and custom tooling
- The repetitive work identified and automated: image pipelines, document generation, whatever you are doing by hand.
- Written SOPs
- So the system survives you being unavailable, and survives me leaving.
- Uptime monitoring and a status page
- Your site checked every minute from a server that has nothing to do with your hosting, alerts the moment it stops answering, warnings weeks before a certificate or domain lapses, and a status page in your own brand at status.yourdomain.com. The one monthly piece, and available on its own. Mine is at status.nondescripts.com.
How it runs
Three stages. One person through all of them.
- 01
Map what runs today
Including the parts that only exist in your head. Those are the fragile ones.
- 02
Fix the foundations
Mail and identity first, nothing built on top matters if delivery is broken.
- 03
Automate and document
Build the workflows, then write down how they work.
Fixed scope. It runs after I leave.
The rung above
Partnership.
Standing monthly capacity across every discipline above, with institutional memory and one accountable senior operator, instead of a search, six salaries, and the overhead.
See Partnership