Rung 02 · Fixed scope. Written findings. · One to two weeks.
The Audit.
A written diagnostic across every surface a customer touches, with findings ordered by what they cost you.
Talk about it
This is for you if
You want a senior read before you spend anything.
The Snapshot is a read. The Audit is the full examination (identity, website, collateral, imagery, email, and the systems underneath), done in one pass by one person, so the findings connect to each other instead of arriving as five vendors’ separate opinions.
What is included
Fixed scope, stated up front.
- Every surface, one pass
- Identity and applications, the site and its technical health, print and collateral, imagery, email and the workflows behind them.
- Findings ordered by cost
- Not by severity in the abstract: by what each one is plausibly costing you in trust, time or lost inquiries.
- A written document
- Specific, quotable, and usable by someone who is not me. If you take it to another studio, it still works.
- A recommended sequence
- What to do first, what can wait, and what is not worth doing at all.
How it runs
Three stages. One person through all of them.
- 01
Access and context
A short questionnaire and whatever assets exist. No discovery workshop.
- 02
The examination
Every surface reviewed against how the business actually presents itself and to whom.
- 03
The document
Delivered written, then walked through live if you want it.
Fixed scope. Written findings. Priced in a written proposal after we talk.
The rung above
Identity & Brand System.
Identity, type and color architecture, core applications, and a written guideline document your future vendors can execute against without asking you.
See Identity & Brand System